5 Tips for Boosting Organic Traffic to Your Ecommerce Site
Increasing organic traffic to your ecommerce site can be a challenge; one that many (if not all) operations constantly face today. The entire SEO-marketing industry has evolved to help relevant websites rise to the top and thus net more organic traffic because of what they offer (service, product, content, etc.) that searchers find valuable. For most websites, generating organic traffic generally converts much better than traffic from social media, and paid advertising options (offline notwithstanding as it’s much harder to qualify).
For the new and aspiring ecommerce store owners, “organic traffic” refers to the visitors who come to your website as a result of an unpaid search listing, or in other words, a keyword or phrase they typed was relevant enough to one of your pages that Google, Bing, or Yahoo displayed it in its search results.
Keep reading for four tips on boosting organic traffic to your ecommerce shop.
Identify Prospering Links
Backlinks are an essential component of valuable SEO. Sure, without a lot of links, you can still get traffic from search engines like Google if your content and on-page optimization are relevant enough for your targeted keywords and you face little competition. However, you’ll never be able compete with the big dogs (highly searched keywords or a competitive industry) if you don’t create quality backlinks. If you really want to improve your organic traffic, you must know which links are helping you and which are hurting you.
Here are some features of a good backlink:
- It is from a website relevant to your industry.
- It comes from a long and detailed article — the higher quality the page, the more value the link will carry.
- It’s from a webpage considered a trusted source with solid domain authority.
If you see that any of the links are working counter-intuitively to any of the above, you can go ahead and consider it a faulty link that should be replaced or deleted.
Identify Toxic Links
The main difference between good and bad backlinks is the quality of the website they are on. A lot of times it doesn’t take much to identify a faulty link, but sometimes they can be a little tricky. Here are some things to lookout for when hunting for bad backlinks:
- The link is from a website that is set up for the purpose of SEO back-linking. Meaning that you won’t find anything of value from the site content-wise, just a lot of links to websites intended to boost SEO (they don’t work).
- Links from a country domain where your business has no target audience or operational presence.
- No social activity (Likes, Shares, Retweets)
Keep Your Blog Relevant
If you run an ecommerce store that generates any amount of steady business, you are likely to run into questions from potential or current clients. Instead of replying individually to each question by email, write a detailed article covering the concerns and issues of your users. People tend to have the same types of questions, and usually turn to Google for help. If you have a well-thought out article that can address such a problem and perhaps resolve it, you are now positioning yourself as an expert in your industry — which is a great way to increase traffic to your site and your overall SERP ranking.
Contribute to Reputable Websites
An easy and effective way to promote your business’ website is to contribute to popular websites within your industry. This is how you can get your website to the front of a community that is already established and drive referring traffic as well as positive backlinks that will affect your SEO. However, this isn’t a simple “one size fits all solution”; you can’t just post to any old website, and in fact, posting on the low-quality or spammy sites could produce a negative impact. With that in mind, you should be very picky about where you choose to post and promote your website.
Stick to the Plan
From an ecommerce perspective, SEO should be a main priority. You should be in it for the long haul. Like content, all too often companies give up before their strategies and work have had time to pay off. This is what makes monitoring the success (or iterating on the results) of your campaigns just as important as any of the above tips. Depending on the platform your store is setup on, you may not need to hire a dedicated person if you don’t know what you’re doing; enterprise ecommerce solutions like Shopify Plus have functionality to assist with SEO for precisely that reason.
However, if you’re planning to run a successful ecommerce business for years to come, staying vigilant and up-to-date with the latest search trends and news inside of your industry would be wise. The same goes for keeping outdated SEO elements inside of your website. Make sure you’re staying on top of these best practices in order to stay ahead of the curve.