Raster vs Vector Graphics: Differences, Similarities and Best Uses

Designers, webmaster, and marketers that are starting out find it difficult to understand the difference between Raster and Vector graphics. Vector and  Raster graphics are two types of digital graphics used in various projects. The vector image consists of mathematical formulas that control the path of the image. While a raster image comprises of a series of individual colored pixels. Here are some of the factors that differentiate Vector and Raster Graphics. 1. Creating vector and raster graphics: Image creation can be…...

Continue Reading...

Why a .design Domain Name Is Ideal for Designers

We all want to own a website name that reflects our interests and stands out. Previously you could only use website names that ended with .com, .net, and .org. Also, good .com names are too costly or already taken. For designers, .design is the new Top Level Domain (TLD). Having a .design domain name has a lot of benefits including content marketing, branding, recruiting, and more. Adding a .design at the end of your URL can attract people with similar…...

Continue Reading...

Top 10 Color Pickers of 2019 | Color Palette Tools for Designers

Color picker is a user graphical interface used for selecting colors or creating color schemes. Saving the color palette is made easier with color picking tools. Regardless of where you are working, the color can be saved, edited and shared. These color pickers offer a selection of color from websites, images, and color pickers. It is important to note that every Color Tool does not support Windows, Linux, and iOS. The list will take you through different options for different…...

Continue Reading...

Understanding the Importance of Shapes in Logo Design

The most powerful tool for a brand to promote their services or products is a logo. It is the first thing the human brain notices while looking at a brand. Logo designers have to consider the emotions of their targeted audience while designing the logo. A brand’s logo must communicate the message. Features such as font, color, and shape should be provided utmost importance while designing a logo. The shape of a logo is most significant as it gives a…...

Continue Reading...

Looking Back at the Awwwards 2018 Websites of the Month

Every year without fail, Awwwards.com picks the very best websites to hand out a Site of the Month award, based on design, usability, creativity, content, and mobile-friendliness. While it’s true that many website owners prefer the ease and accessibility of CMS software – particularly when they can have a review of the best platforms – many more hold the desire to push the envelope regarding what’s possible on the World Wide Web. To celebrate the website owners who wish to…...

Continue Reading...

How Illustrations Impact Brand Identity

Illustrations have found a way to take center stage in corporate web design. There was a time when photography was considered to be more effective and somehow more controllable when designing web pages. Illustrations have moved away from being purely decorative and have found a way to stand next to a compelling photo-realistic imagery. There was a time when explicit graphic communications ruled corporate advertising and digital marketing. The gradual shift from highly precise communicative imagery to a more nuanced…...

Continue Reading...

The Importance of Rebranding Your Business

In the business of branding, knowing when to rebrand and when not to may just be one of the most important lessons to learn. In order to avoid an immature approach - rebranding just to please an emotional itch - it's essential to realize that not all rebranding efforts will result in big, revolutionary, blow-your-socks-off change. But really, for some brands, the kind of sweeping change many would expect is not exactly the most efficient solution. Of course, companies considering…...

Continue Reading...

Business Card Design: 9 Rules Every Designer Must Know

From personal to brand-oriented business cards, there are a number of critical factors into creating the right business card for any purpose. Generating a business card that maintains brand integrity while also expressing individuality and uniqueness, is important. However, it’s easy to get caught up doing too much with your business card. Unless you are creating a business card with a unique shape, you need to understand the limitations of the size of a traditional business card. A business card…...

Continue Reading...

The 12 Best Colors For Your Brand (and What They Mean)

Choosing the right color for your brand and products can immediately affect how your customers view and respond to your products and services. By simply using the right colors you can persuade customers to buy your product. What colors are more attractive? Which colors evoke certain emotions? Certain colors are more attractive than others – not in the sense of being prettier or better looking, but in the sense of being magnetic to customers. Black, red and copper are regarded…...

Continue Reading...

5 Popular Brands With Arguably Bad Fonts/Typography

Graphic designers understand that typography is more than just simple text. In a digital age, the way you convey your messages needs to account for what you say in addition to how you say it. In order to stand out or stay consistent, you can’t overlook the significance of choosing a font that truly represents your brand and connects with your consumers. It can be easy to overthink as a graphic designer. As you’re looking to be creative, inventive and…...

Continue Reading...