How Illustrations Impact Brand Identity

Illustrations have found a way to take center stage in corporate web design. There was a time when photography was considered to be more effective and somehow more controllable when designing web pages. Illustrations have moved away from being purely decorative and have found a way to stand next to a compelling photo-realistic imagery. There was a time when explicit graphic communications ruled corporate advertising and digital marketing. The gradual shift from highly precise communicative imagery to a more nuanced…...

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The Importance of Rebranding Your Business 

In the business of branding, knowing when to rebrand and when not to may just be one of the most important lessons to learn. In order to avoid an immature approach - rebranding just to please an emotional itch - it's essential to realize that not all rebranding efforts will result in big, revolutionary, blow-your-socks-off change. But really, for some brands, the kind of sweeping change many would expect is not exactly the most efficient solution. Of course, companies considering…...

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Business Card Design: 9 Rules Every Designer Must Know

From personal to brand-oriented business cards, there are a number of critical factors into creating the right business card for any purpose. Generating a business card that maintains brand integrity while also expressing individuality and uniqueness, is important. However, it’s easy to get caught up doing too much with your business card. Unless you are creating a business card with a unique shape, you need to understand the limitations of the size of a traditional business card. A business card…...

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The 12 Best Colors For Your Brand (and What They Mean)

Choosing the right color for your brand and products can immediately affect how your customers view and respond to your products and services. By simply using the right colors you can persuade customers to buy your product. What colors are more attractive? Which colors evoke certain emotions? Certain colors are more attractive than others – not in the sense of being prettier or better looking, but in the sense of being magnetic to customers. Black, red and copper are regarded…...

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5 Popular Brands With Arguably Bad Fonts/Typography

Graphic designers understand that typography is more than just simple text. In a digital age, the way you convey your messages needs to account for what you say in addition to how you say it. In order to stand out or stay consistent, you can’t overlook the significance of choosing a font that truly represents your brand and connects with your consumers. It can be easy to overthink as a graphic designer. As you’re looking to be creative, inventive and…...

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UX Explained in Fewer than 140 Characters

As a UX designer or digital agency, you have your regular sources of information that keep you up-to-date on industry happenings and best practices. However, you’ve likely found that different outlets can put out similar content. When you’re feeling like there’s a lull in inspirational content, take to Twitter for a diverse source of unique opinions, perspectives, statistics and UX news. Whether you feel isolated as the sole UX employee in your agency or you manage UX specialists and want…...

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15 Brand-tastic Book Cover Designs

Design is everywhere. It's in your room, your house, the streets, billboards, stores, even your car. It's no surprise that a gargantuan amount of the design industry is all over book stores. Book cover designs can range from illustrations, to digitally created designs, all of which are important for the author or publishing agency's brand. When any author releases a series of books, it's imperative that the design on the book cover is interesting, unique, and will get picked up…...

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10 Successful Company Rebranding Ideas

When a company decides to re-brand, their hope is to create an entirely new persona for their company and team, in order for old and reliable customers or clients to get excited about the new brand designs and implementations, as well as bring in entirely new customers due to their change. Companies need to evolve to stay relevant, and so do their brands. Today, we will review 10 successful company rebranding ideas and discuss their choice of design, and what direction…...

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Illustrations in Web Design: Showcase of 20 Illustrated Designs

There is a microcosm of different styles and designs that are incorporated into web design today. A large portion of those designs are illustrations, whether they are created digitally or traditionally, appearing intricate or simple. Either way, web design relies heavily on illustrators to create a vision for companies and their brand. Here, we will discover 20 illustrated web designs. Major Savage Major Savage is basically an online exhibition for a freelance interactive designer. He uses his web design and…...

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20 Cool Brand Identities in Restaurants Today

Brand identity is an essential part of any business, especially any restaurant. Without a brand identity, people wouldn't know what to make of a business, because that would mean that they aren't keeping up with a certain mantra and design to provide a cohesive brand. Today, we will discover 20 cool brand identities in restaurants today. (more…)...

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