25 Examples Of Rebranding Logos From Old To New
A logo redesign can give a company a new face. I have put together a nice collection of 25 logos that have gone through a redesign. The old logos are on the left, and the new ones on the right. If you want to add any more logos to our collection, or even the next collection, drop a comment linking to the old logo and the new logo and we will be sure to add it.
Article Review 8 out of 10 based on 9 ratings.
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Shane - Inspiring Your Success (2 years ago)
Very interesting how they develop. I did not realise starbucks got a new logo.. been there twice in the last week and I am sure it is still green!!
hey jude (2 years ago)
that’s cuz green is the NEW and existing logo.
Gaby (2 years ago)
the first one was the first, original logo they had.
it’s undergone many changes to be the logo we see today.
Dawgelene (2 years ago)
I didn’t realize Starbucks or Bestbuy had new logos! interesting. Thanks for sharing.
My220x (2 years ago)
I think most of the old ones look better expect Apples and Firefox ones have got better.
Michael Dunlop (2 years ago)
Great post Andy, good to see how company branding changes over time.
Michael
Derek (2 years ago)
er… Starbucks is wrong way round!
Nicole (2 years ago)
No, it’s not. The Logo on the left is the original logo.
Matthew (2 years ago)
Actually, the Starbucks logo on the right is there original version and used to be only be available at their original store in Seattle. It was refined, covering up the mermaid’s chest, as they began their national expansion.
They have begun using it on products all over recently.
the State of Flux (2 years ago)
I think the Starbucks logos are in the wrong order. The one on the right is the original one.
Rafael B. Tauil (2 years ago)
I think that the brown Starbux logo is only a celebrating version.
hey jude (2 years ago)
brown? what am I missing. I see black (old) or green and black (new)
Mike Abasov (2 years ago)
o_O WTF did they do to Starbucks?!
Marla Erwin (2 years ago)
The Starbucks logo shown on the right is a special “nostalgia” logo that they brought back to coincide with the release of their Pike Place Blend coffee; it was also used briefly to commemorate their 35th anniversary in 2006. It will have limited use and does not replace their current green logo.
Eduardo (2 years ago)
A clear trend to simplicity which does not mean less meaning. How can I publish my designs?
Eduardo (2 years ago)
But no all cases are successful. Compaq being one that could not make it.
Marla Erwin (2 years ago)
Article re the Starbucks nostalgia logo:
http://www.businessweek.com/innovate/content/apr2008/id20080411_065581.htm
Andy (2 years ago)
The Dubai International Airport logo is my favorite.
Tiago Pereira (2 years ago)
Great examples. It’s funny how a trend of more solid, simpler logos is visible ina a whole array of different areas
Nick Wichman (2 years ago)
I love the progression through trends over time. You can see how different logos are revised to fit the current trends and how others are pushing into new styles that will lead the trends of the design community! cool.
@nickwichman
Steve Manatt (2 years ago)
Nice list – interesting that Starbucks has chosen to include nudity in their logo…
I think the best transformations are Apple, Best Buy and Dubai.
Steve (2 years ago)
I love seeing these kinds of lists.
The Starbucks logo, however, should be switched around. The naked mermaid is the original, and the green is the new one. They just brought back the old b/w version for a 25th anniversary campaign they did.
Thanks much!
Pye (2 years ago)
Are some of these backwards? Like the Starbucks one, appears like the old one is on the right and new one is on the left.
Pavel (2 years ago)
I like the apple and afc champion leagues logo. moving from a flat surfaced logo to something solid …. pretty cool
Jared Heinrichs (2 years ago)
Great Example. Never seen that new Best Buy logo yet.
I checked both the US and Canada’s Best buy website. They don’t seem to have the new version.
Andy (2 years ago)
Soon my friend…
Gonzalo (2 years ago)
Excelente Recopilación, mi favorito es el de Mozilla Firefox y el de Fanta.
Saludos!
Kayla (2 years ago)
To all of the people commenting on the starbucks logo, they did NOT get a new logo, the one on the left is the old logo.
The nudity was there before Starbucks was as mainstream.
John (2 years ago)
The Starbuck’s logo changed years ago…why is everyone acting like it’s no longer the green logo? That’s the current one. They went through a temporary re-branding a couple years ago where they brought back their original logo (on the left), in a back-to-the-basics marketing campaign to make a push on their plain coffee.
Clueless, all of you.
Shane - Inspiring Your Success (2 years ago)
He had them around the wrong way, it is fine now.
raviseo (2 years ago)
hmm rebranding is necessary to rule in the market
Fabrizio (2 years ago)
Very intersting post. My favorite rebranding is Apple.
StiligeCecilie (2 years ago)
Urgh, the new Sprite one is awful!
jim (2 years ago)
Capitol One has shown yet another example of the poor decision making of the banking industry. A swoosh? – Reeeeallly?!
Oliver (2 years ago)
It’s interesting to see how companies change their branding over time. Some have definitely got better over time.
My favourites are Apple and Dubai International Airport logos
evertt de sousa (2 years ago)
ohhh very nice post
Ethan (2 years ago)
Excellent post.
I am surprised Pepsi et. al. (Mtn Dew etc.) are not on the list!
Chris (2 years ago)
I remember BT that way, very good example.
Chloe (2 years ago)
Most of the logos look better now that they have been updated but I prefer the old logos for Pyramid Breweries and Compaq.
Another company that has recently changed its logo is Woolworths Supermarkets in Australia. Dramatic improvement
Sanchit Thakur (2 years ago)
Only 1 logo to the right is not better: Sprite.
Claudia Faulk (2 years ago)
I agree that most the logos look better but BNZ? Looks like beans – a little casual for a bank.
Asha (2 years ago)
this takes me back to the good ol’ days.
Enk. (2 years ago)
At some places, I liked the old ones.. =)
Caitlin (2 years ago)
The new Sprite logo is kind of a downgrade. BP’s new logo has been around for a while, and I think it’s definitely a big improvement on the old one. Thanks for the great examples!
Sheldon (Marketing Consultant, Tauranga) (2 years ago)
Agreed, the new Sprite logo is lame.
I love those globes in AT&T, BT and Dubai.
On behalf of my country New Zealand, thank you for taking an interest in our only banks new logo.
Jimmy (2 years ago)
It seems that Best Buy logo is in the wrong order!
Atlanta Graphic Designer (2 years ago)
Nice post. Very interesting to see how a company can change its logo a lil bit and make such a difference.
Tapia (2 years ago)
When will they help Sherwin Williams?! Grotesque logo of the earth being smothered in paint with the slogan “Cover the Earth”…
Cat (2 years ago)
Quite surprised you’ve got Bank of New Zealand in there. Glad to see people keep an eye out on what’s coming out from Aotearoa!
swapnet (2 years ago)
Compaq tops the list of ugliest redesigns. Think the old one was WAY cooler. Everybody agree?
neen (2 years ago)
sleek, stylish and sophisticated. They all definately ‘pop’ and look like they have indeed all grown up.
dave (2 years ago)
I like the new pyramid logo! what was apple thinking!?! a silver apple…..really?
Jur?is (2 years ago)
Some of them looks way worse than they did before.
Kari (2 years ago)
Almost all of them are probably gonna get remade again in a few years. I personally prefer the old Citroen one, such a shame they changed that. The Sprite logo is ridiculous, looks like it has some kind of a cheap ps warp on it…
mumble (2 years ago)
Where’s Coca-Cola?
Elrogos (2 years ago)
Coca-Cola don’t change his logo since this was created.
Old Logos was much better than news in:
- Sprite
- Piramid (the new logo is bad bad bad)