The Core Aspects of Digital Marketing That Dictate Business Success

Every business is always concerned about growing its market base and solidifying its presence as a leader in the niche segment that they serve. This is the backbone of running any enterprise, as without having loyal consumers or clients, and being able to continually grow a business, all day to day operations fail to attain the desired value. Currently, the most practical way of ensuring a business effectively reaches out to the target market is through internet marketing that has…...

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Website Search Design: Best Practices

If your website contains a lot of information, it becomes difficult for your viewers to search for specific questions or facts. A search button is a useful navigation tool. Adding this simple feature on your website will provide a smooth experience for your users. However, it can be challenging to design a search bar. Here are some of the best practices you can use for designing a site search for your website. Create a long search bar: Having a long…...

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10 Simple But Useful Dreamweaver Tips & Tricks for Beginners

Adobe Dreamweaver is a powerful tool for web designers. Dreamweaver provides a visual design surface and code editor to develop websites. While it has both pros and cons, its wide range of features allows you to build websites effectively. Here are 10 simple but useful Dreamweaver tips and tricks for beginners. 1. Delete the line breaks: While copying text from a document, e-mail or Word file to Dreamweaver you end up with line breaks at the end of paragraphs or…...

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Raster vs Vector Graphics: Differences, Similarities and Best Uses

Designers, webmaster, and marketers that are starting out find it difficult to understand the difference between Raster and Vector graphics. Vector and  Raster graphics are two types of digital graphics used in various projects. The vector image consists of mathematical formulas that control the path of the image. While a raster image comprises of a series of individual colored pixels. Here are some of the factors that differentiate Vector and Raster Graphics. 1. Creating vector and raster graphics: Image creation can be…...

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Setting up the Perfect Background for Your Product Photoshoot Images

Product photography is essential for advertising products online. While shooting a product it is necessary to set an appropriate background for the photograph. This will define the visual appearance and sales of your products. Here are some tips to help you set up the perfect background for your product photo-shoot. 1. Use a Plain White Background: Opting for a white background is a smart choice as it draws complete attention of the customer to your product. On the other hand,…...

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Why a .design Domain Name Is Ideal for Designers

We all want to own a website name that reflects our interests and stands out. Previously you could only use website names that ended with .com, .net, and .org. Also, good .com names are too costly or already taken. For designers, .design is the new Top Level Domain (TLD). Having a .design domain name has a lot of benefits including content marketing, branding, recruiting, and more. Adding a .design at the end of your URL can attract people with similar…...

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How to Declutter Your WordPress Website

WordPress websites are notorious for collecting a lot of clutter over a period of time. Old images stored in media library, unused plugins, posts and pages that have been trashed or de-linked all add up to create a bulky website. After a while you may start noticing performance issues and loading speed may decrease. It is necessary to remove unwanted items from your website for better performance. You should regularly make an effort to clear these unused items. You will…...

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8 Best Free Logo Design Tools

Every Brand needs a logo. A logo is the most important part of any brand and helps customers easily identify it and relate to it. If you want to leave a long lasting impression in the minds of your customers, a well-designed logo is vital. A well designed logo separates your brand from the competition. If you want to design a logo but do not have any graphic designing skills these logo designing tools will help you create a logo…...

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Top 10 Color Pickers of 2019 | Color Palette Tools for Designers

Color picker is a user graphical interface used for selecting colors or creating color schemes. Saving the color palette is made easier with color picking tools. Regardless of where you are working, the color can be saved, edited and shared. These color pickers offer a selection of color from websites, images, and color pickers. It is important to note that every Color Tool does not support Windows, Linux, and iOS. The list will take you through different options for different…...

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Understanding the Importance of Shapes in Logo Design

The most powerful tool for a brand to promote their services or products is a logo. It is the first thing the human brain notices while looking at a brand. Logo designers have to consider the emotions of their targeted audience while designing the logo. A brand’s logo must communicate the message. Features such as font, color, and shape should be provided utmost importance while designing a logo. The shape of a logo is most significant as it gives a…...

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