The Importance of Rebranding Your Business

In the business of branding, knowing when to rebrand and when not to may just be one of the most important lessons to learn. In order to avoid an immature approach - rebranding just to please an emotional itch - it's essential to realize that not all rebranding efforts will result in big, revolutionary, blow-your-socks-off change. But really, for some brands, the kind of sweeping change many would expect is not exactly the most efficient solution. Of course, companies considering…...

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Web and Graphic Design Trends – 2018 Wrap Up

How does your website stand out from your competitors in the web space? What will further define design in 2019? These are questions designers ask themselves to keep up with the ever-changing world of web design. While strong search engine optimization will draw in customers, if the users don’t find the content interesting, they will not stay.  What looked good to users a year ago wouldn’t work for the audiences today. These subtle changes in design that happen each year have contributed…...

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Business Card Design: 9 Rules Every Designer Must Know

From personal to brand-oriented business cards, there are a number of critical factors into creating the right business card for any purpose. Generating a business card that maintains brand integrity while also expressing individuality and uniqueness, is important. However, it’s easy to get caught up doing too much with your business card. Unless you are creating a business card with a unique shape, you need to understand the limitations of the size of a traditional business card. A business card…...

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Checklist: 5 Ways to Improve Your Design Using Pre-Built Websites

You’ve finished a project, you go through it once more, and you find a few odds and ends that need some fixing. There might be even the need for a major improvement. That’s how it should be, but there are also times when a project goes online, and you wish it hadn’t. You finished it in a rush and it looks more like a first draft than a finished piece of work. That’s not a nice feeling to have when…...

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File Sharing is Caring: Best Ways to Share Files with Clients

As a graphic designer, half of your workday can feel like it’s taken up struggling to find a way to share big files with your clients. If you’re creating large promotional materials, website wireframes, e-books or video content of any kind, your files are probably very bulky and many traditional ways to transfer a quick word doc won’t work for you. If you’re constantly searching for better file sharing solutions, we’ve got some suggestions for you to try. The suggestions…...

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10 SEO Tools Which Will Help You Optimize Your Website in 2019

One of the most challenging parts of running your site is search engine optimization. The way search engines and Google rank your website keeps changing numerous times a year. This means that you have to be updated every day about the current SEO developments if you want to stay ahead of the competition. Although SEO is hard, there are various tools which you can use to handle SEO and get the necessary data which is needed to boost your rankings.…...

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7 Ways to Improve Your Design Team Collaboration

Being a creative professional can feel like a solo adventure - even if you work for a company or with a team of colleagues. Sometimes it can feel like you lose your collaborative spirit when you’re working, head down, on a big production-heavy project. However, you know that a great collaborative environment can refuel your best ideas, earn you the most useful kinds of feedback, and give you the opportunity to learn from others who create like you do. What…...

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A Beginner’s Guide to Visual Hierarchy for Designers

If you are a graphic designer, a web designer, or if you do visual work at all, then you probably have developed your process when creating a new document or product. Whether you refer to it this way or not, one of the essential tasks to starting a new project is to come up with a sort of visual hierarchy for the piece – a layout of all the elements or sections in your visual breakdown. Composing a new visual…...

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Tips for Choosing the Best Mobile App Developer For Your Business

The internet changes constantly, doesn’t it? Ten years ago, hardly any company was worried about operating a mobile app and now, we do everything on our phones. Phones have evolved too, going from being tiny bricks with hardly any capabilities, to being three times the size, with ten times the capabilities. All of our research about companies, our interactions online, and our use of the internet was once done on our laptops and now we mostly save those for work…...

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The 12 Best Colors For Your Brand (and What They Mean)

Choosing the right color for your brand and products can immediately affect how your customers view and respond to your products and services. By simply using the right colors you can persuade customers to buy your product. What colors are more attractive? Which colors evoke certain emotions? Certain colors are more attractive than others – not in the sense of being prettier or better looking, but in the sense of being magnetic to customers. Black, red and copper are regarded…...

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