Brand Identity Design: a 6-Step Creative Process

Brand in its true essence is a unique design, a combination of words, a sign, a symbol, or a combination of any of the aforementioned, employed in creating an identity for a product or service that makes it different from its competitors. Or simply put, it is a visual representation or an image of the company that people can relate to. To create a brand identity for a business, designers have to dive deep into the story behind a brand.…...

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How To Launch A Website In 7 Steps

With so many different web design sites and CMSs like WordPress, SquareSpace, Joomla, Drupal and Wix boasting the ability for complete newbies to design their own sites in a matter of minutes, it’s easy to get ahead of yourself as a new business owner looking to create a new website. The truth is, creating a website using WordPress or other platforms can be done simply. However, there is a big difference between creating a website that simply exists online and…...

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How Illustrations Impact Brand Identity

Illustrations have found a way to take center stage in corporate web design. There was a time when photography was considered to be more effective and somehow more controllable when designing web pages. Illustrations have moved away from being purely decorative and have found a way to stand next to a compelling photo-realistic imagery. There was a time when explicit graphic communications ruled corporate advertising and digital marketing. The gradual shift from highly precise communicative imagery to a more nuanced…...

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The Importance of Rebranding Your Business

In the business of branding, knowing when to rebrand and when not to may just be one of the most important lessons to learn. In order to avoid an immature approach - rebranding just to please an emotional itch - it's essential to realize that not all rebranding efforts will result in big, revolutionary, blow-your-socks-off change. But really, for some brands, the kind of sweeping change many would expect is not exactly the most efficient solution. Of course, companies considering…...

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Web and Graphic Design Trends – 2018 Wrap Up

How does your website stand out from your competitors in the web space? What will further define design in 2019? These are questions designers ask themselves to keep up with the ever-changing world of web design. While strong search engine optimization will draw in customers, if the users don’t find the content interesting, they will not stay.  What looked good to users a year ago wouldn’t work for the audiences today. These subtle changes in design that happen each year have contributed…...

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Business Card Design: 9 Rules Every Designer Must Know

From personal to brand-oriented business cards, there are a number of critical factors into creating the right business card for any purpose. Generating a business card that maintains brand integrity while also expressing individuality and uniqueness, is important. However, it’s easy to get caught up doing too much with your business card. Unless you are creating a business card with a unique shape, you need to understand the limitations of the size of a traditional business card. A business card…...

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Checklist: 5 Ways to Improve Your Design Using Pre-Built Websites

You’ve finished a project, you go through it once more, and you find a few odds and ends that need some fixing. There might be even the need for a major improvement. That’s how it should be, but there are also times when a project goes online, and you wish it hadn’t. You finished it in a rush and it looks more like a first draft than a finished piece of work. That’s not a nice feeling to have when…...

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File Sharing is Caring: Best Ways to Share Files with Clients

As a graphic designer, half of your workday can feel like it’s taken up struggling to find a way to share big files with your clients. If you’re creating large promotional materials, website wireframes, e-books or video content of any kind, your files are probably very bulky and many traditional ways to transfer a quick word doc won’t work for you. If you’re constantly searching for better file sharing solutions, we’ve got some suggestions for you to try. The suggestions…...

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10 SEO Tools Which Will Help You Optimize Your Website in 2019

One of the most challenging parts of running your site is search engine optimization. The way search engines and Google rank your website keeps changing numerous times a year. This means that you have to be updated every day about the current SEO developments if you want to stay ahead of the competition. Although SEO is hard, there are various tools which you can use to handle SEO and get the necessary data which is needed to boost your rankings.…...

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7 Ways to Improve Your Design Team Collaboration

Being a creative professional can feel like a solo adventure - even if you work for a company or with a team of colleagues. Sometimes it can feel like you lose your collaborative spirit when you’re working, head down, on a big production-heavy project. However, you know that a great collaborative environment can refuel your best ideas, earn you the most useful kinds of feedback, and give you the opportunity to learn from others who create like you do. What…...

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