Um, what the heck is the box full of dots? – You might be staring blankly and trying your best to figure out the secrets behind it. Well, this is just another marketing trick – QR codes. Being the latest marketing craze, most of us might have faced them in certain point of time, but the problem is that they look boring and in majority of cases they draw nothing but blank and hollow stares leaving aside making viewers render them in their Smartphones and contact you or whatever you wish them to do with it. Now, to make it another brilliant marketing tool to drive both visitors and business queries, you need to take boring things out of it. However, thanks to your lucky stars, you would not have to muddle with the black and gruesome coding things.
What We must Use QR Code For: In layman’s terms – QR codes simplify the whole process of marketing. Let’s say, you see a QR code on newspaper, business card, leaflet etc and like a smart dude out there, you whiz out your Smartphone open the QR code reader and then take a snap of that weird looking thing and lol, it renders what it takes you to a marketing message or gets you landed on a web page. So, quite understandably, QR code is the best tool out there that will make your targeted audience reach out to you without going through the tiring process of filling out a long form or all that nagging things. So, now you can understand why it makes sense to add QR code to your marketing mix.
Now the next and the most interesting part that is making it more interesting and adding some creative touches in them. Here is how you can do that:
Color Palette: Black and white QR codes are passé. To make your QR code capture the imagination of the audience, you need to make certain tweaks here and there, and what could be an easier way to do that than making some changes in the color palates. Without affecting the Scanability, you can easily try your hands on different color combinations or even try out gradients if you wish so. However, there is a rule of thumb. You need to make sure that the contrast is sufficient and the color of the code has to be dark and it should be placed against a light background otherwise, QR code might not get processed.
Try Round Corners: Hard edge is a huge drag of QR codes. However, you can easily fix this issue by making those hard edges soft by following a simple strategy. It is definitely a time consuming task but it has its own share of benefits. Having soft edges will add the aesthetic look and feel of the QR code, which is a plus. Make it look friendly and not frightening.
Have A 3D Impact: The best way to brand your QR code is to use your logo. Upload a logo and it will be placed at the fore of the code and will invest it with glory of a different kind. An otherwise ordinary QR code can be made to look awesome with a piece of rare artwork if you can follow this trick. Adding a logo to the center of the QR code may add to the fun look, but you are free to try your creativity as long as the QR looks aesthetically pleasant.
Use Error Correction Methods: Branding of QR code can be done by stretching the obstructed section of QR code for maximum 30%. QR code with maximum missing 30% data can be processed and this is where the opportunity lies. You need to feature the brand image in the form of a logo in this section. QR code with 0% error can make the code look more streamlined but you will be missing out on the creative parts.
Here we have complied some awesome QR code generators:
QRHacker: This custom QR code generator lets you do a hell lot of things. You can change the background or the foreground color, and there are five different input types trying your hands on. It comes loaded with different creative options to make you say Wow.
Unitaglive: This is another awesome QR code generator. That act almost the same way like the previous one with the only difference – here you will not get that much creative freedom. Options are good but not that great.
Qrstyler: If you are looking for something simple that does not require much involvement from your side, qrstyler is the best QR code generator out there for you. Its effects are above the average and you do not need to be a wizard to be able to come up with a creative QR code.
Michael Evans is a passionate blogger and he is associated with MotoCMS Flash web design.