As Wikipedia defines it, signage refers to the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy. Signage means any kind of graphic that is used to deliver information to a large group of people. It can show information, direction, identification or safety regulations.
Labeling is not the same with signage, because labels are applied to particular products. Also, there are many frequently used signage conventions, such as pictograms or sign shapes.
In case you have a signage design project and you need some inspiration, take a look at these 33 smart and creative signage design projects. You will love the way typography and pictograms are used in these creative signage design projects!
Be inspired! Which one do you think is the most creative and unique? Let us know in the comments below.
Designer: Okto Leitsystem
Subway signs by Massimo Vignelli
Fundacao Dom Cabral, Photography by Greco Design
Conceptual / Avant Garde Brand / Signage
Expo Nova – Gary Swindell
Gensler: London Stock Exchange: Brand Design
Hotel room number