If you are in the business of coaching entrepreneurs, it’s important that you use the right tools and strategies for boosting your online presence.
With a well-thought-out digital marketing campaign, you will be able to generate leads and turn prospects into profitable opportunities. On top of that, you also get to build your influence and brand authority in a highly competitive industry.
There are business coaches that already have a solid presence on the web. In order to get your fair share of the market, consider following these important tips:
Start with an objective
Before you determine what should be included in your digital marketing strategy, you need to have a goal in mind. There are several to choose from depending on the business targets you want to hit. If you want to grow your revenue and fuel the expansion of your coaching business, consider setting benchmarks for monthly leads and conversions.
Being able to set clear and realistic objectives will help you identify the strategies that will push your business forward. In addition to that, you also get to maximize your time and available resources for strategies that produce massive results. Without a set of specific marketing goals, you could end up wasting precious resources on costly and inefficient campaigns.
Build a brand kit
There are hundreds (probably thousands) of active coaching businesses in operation today, so it’s important that your coaching brand stands out. You want potential clients to know you are different from the rest if you want to build a solid online audience.
You need to make sure your coaching business maintains its own identity. Building a brand kit should help you get started with this. A brand kit helps you define who you are as a business coach. It also ensures that you present yourself across all communication channels and in every marketing material you produce.
In building a brand kit, consider creating visual cues that help people become familiar with your brand. Start by coming up with a memorable logo, distinct visual style, and relevant brand colors. If you are not sure about building a great logo for your coaching business, you can always use a free logo generator or hire a freelance creative to design one for you.
Your brand kit should also include the fonts and the kind of tone you will be using in writing content such as blogs, newsletters, and infographics. These little details are crucial in helping you create an identity that sets you apart from other business coaches.Take time creating a brand kit that incorporates the visual and narrative style you want for your coaching business.
Know who you want to engage
Identifying your audience is the most basic yet most crucial part of building a digital marketing strategy. Ignoring this step will cause you to develop the wrong kind of content and deliver it to the wrong audience. In effect, this leads to lost opportunities and wasted resources.
It matters a lot to know the kind of people who are very likely to end up getting you as their business coach. Consider creating an ideal client profile based on your services and the market you want to penetrate. Having one helps you market your coaching services to the right audience.
Making an ideal client profile requires extensive research. Apart from demographic data such as location and industry, it’s also important to know specific challenges that your ideal client is facing. For instance, if your coaching business focuses on helping young startup founders in your area, you may find that many of them have trouble getting financial backing.
In that case, your message for this type of audience should be centered on finding the best fund sources for startups. By setting your sights on such pain points, you won’t have trouble trying to find out which type of content generates the most number of leads.
Create a diverse range of content
What does content mean in digital marketing? For one, it’s any type of material that contains relevant information and helps your audience make better decisions. Consider mixing up your arsenal of content assets with engaging visual and written material.
When it comes down to building credibility and growing your influence, you will need to write blogs that cover topics that are close to the heart of your audience. Being a business coach means that you share wisdom and practical advice that are relevant to your niche.
If you specialize in helping small businesses scale, you can write about the tools that help raise productivity or provide tips for winning a negotiation. Make sure every written piece is well-researched and includes insights from your own experience as a business owner.
Apart from blogs, you should also include other types of content including videos, podcasts, and newsletters. Just remember to humanize your message. Creating content is not just about informing potential clients. It’s also about making an impact and building a connection with your audience. Invest time in honing your storytelling. Make content that stands out and influences your audience’s decisions.
Track your analytics
Once you have launched your digital marketing campaign, it’s important to know if every component is working within your expectations. After all, it’s a continuous process that runs into roadblocks and risks.
You could be losing traffic or you’re not generating any likes on every social media post you publish. You will want to fix these issues immediately, so it helps to identify the metrics you need to track.
To make sure your professional website is generating a steady stream of organic traffic, look towards the number of unique pageviews it produces in a single month. If your website does generate lots of visitors but does not generate conversions, you can track the bounce rate.
Taking the time to check these metrics will give you a good idea of your campaign’s performance and clue yourself in on what improvements to apply.
If you want your coaching business to rise above the competition and succeed, consider building a digital marketing strategy using these tips.