5 Steps to Building an Email List for Ecommerce

While social media marketing may cast a wide net, email marketing still provides a higher return on investment than any other channel, which explains why ecommerce experts strongly recommend you start building your email list as soon as possible. Building a list requires a couple of essential starting blocks - building up traffic to your website and creating decent capture forms. Ultimately, your revenue will be dictated by the length and health of your email list. Loyal and engaged customers…...

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9 Tips to Design Websites for Striking a Conversation and Fueling Conversion

Every website must aim to provide a rewarding site experience so that the users are compelled to engage with it. Along with website engagement, the conversion rate of your website is significant in growing your business. An effective strategy is to improve the design of your website. According to research, 46.1% of people decide the credibility of a company based on the website’s design. So, here are some useful tips for designing websites for striking a conversation and fueling conversion.…...

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Why It Most Definitely Isn’t Cheating to Use Design Templates

A cynical person may deride the use of templates in web design, declaring them to be a threat to originality and creativity. They may also write templates off as "cheating", allowing users to rustle up something quickly at the expense of thinking more critically about their design. However, those arguments are, in a word, rubbish. Templates may provide a theme or a structure, but they are useless if they are filled with the wrong images, text or colors. It takes…...

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What Factors Do Web Users Consider Important When Searching Online?

When designing a website, there are myriad factors to take into account. Of those, the most important arguably is how the potential customer or web visitor is going to react when they are on the site. While a user may spend a few seconds on a site before they decide whether they will stay or bounce off, there is a lot that can be done by the web designer to influence this decision. Many people use a customer journey to mimic…...

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Want To Build A Great Portfolio? Try these Portfolio WP Themes

Adding some images on a website's page is not the way to build an attention-grabbing portfolio, yet too many supposedly multipurpose themes place constraints on what you can accomplish when designing portfolio pages. Designing a good enough portfolio website takes a great deal of thought, but your planning and creativity can go for naught if you don’t have quite the right tools for the task. If building an awesome portfolio website, and not just a “decent” one, is your goal,…...

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5 Tips for Designing Contact Forms for Mobile Friendly Websites

Contact forms can be very beneficial in establishing a connection with your users. Fortunately, creating contact forms for mobile friendly websites is not that difficult. Generally, you only need to keep a few fundamentals in mind to help you design contact forms for mobile-friendly websites. If you have a WordPress website, there are pre-built contact form plugins that will help you create mobile friendly contact forms. Here are 5 tips to help you get started. 1. Eliminate extra fields: As…...

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How to Improve User Engagement On Your Website

User engagement is so important for your website. Whenever a user lands on your page, you want them to stick around for a while. However, visitors will only absorb content and remain loyal to your brand if it’s engaging enough to capture them the first time. There are subtle, smart design choices you can make to ensure your user engagement is healthy. Of course, there are different types of user engagement, and what matters most to you depends on the…...

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8 WordPress Plugins for Better Responsive Websites

Today everyone owns a smartphone and that is the reason more than half of U.S. traffic comes from mobile devices, so it is essential to make your website responsive. This mobile marketing strategy offers a smooth browsing experience to your visitors. If you want to create a mobile-optimized and responsive website, here are 8 WordPress plugins you should try to make your website mobile friendly. The WP plugins in this list include plugins that make your whole website responsive, as…...

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Top 8 Plugins for Optimizing Images in WordPress

A slow loading website can annoy your visitors and drive them away.  With more than 30% websites being accessed from mobile devices, you can safely assume that not all your website visitors will be using a high-speed Internet connection. As a result, a light-weight website that loads quickly and allows visitors to begin interacting with it as soon as possible is best. It is not always possible to reduce the overall size of the web page without getting rid of…...

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15 Best WordPress Timeline Themes to Tell Your Story

Nowadays marketers use the concept of story telling to explain products or services. Describing a sequence of events in a visual manner makes the presentation interesting and gets users to stick around the website for a longer period of time. Timelines are good for story telling and describing sequential events in an engrossing manner. Hence they are very popular with developers and digital marketers. Here is the list of 15 Best WordPress Timeline Themes to tell your story effectively. 1.…...

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