While there are many e-commerce software options available to people who are looking to make an e-commerce website, PrestaShop should be at the top of your list. I’ve had a chance to review PrestaShop’s latest (1.6) software and found it to be one of the most feature-packed free e-commerce software available anywhere. Why is PrestaShop so good? Let’s review:
More than 300 professional e-commerce features
It’s not unusual for e-commerce software to have 50 or even 100 features, but having 300 features is simply mind-blowing. Listing them all here would take far too much time and space, so here are just a few highlights:
Managing a dynamic product list through your PrestaShop back-end is a breeze – whether your online shop has one product or many thousands, You can do things like one-click updates, quick import and export, set attributes, sort products, create bulk discounts, and much, much more. You can see how the welcome screen in the back-end looks below:
Integration With eBay, Amazon, Google Shopping and More
This is a must-have feature for anyone who is serious about selling products online. Ebay is one of the top sources people visit to buy products. PrestaShop has flawless Ebay integration that allows you to export your product listings straight to eBay, Google Shopping, Amazon and others third party websites.
This is another must-have feature of any e-commerce software. PrestaShop allows you to bundle related products together so that you make the most money out of each and every customer.
Sell Intangible / Digital / Downloadable Products
If you’re looking to sell intangible products such as online software, resources, ebooks or anything else, you can do this easily with PrestaShop. PrestaShop allows you to make your digital products available for instant download after purchase or even as a download link that is emailed after the sale.
If you’ve ever bought anything online (or offline) you know that before you commit to purchasing something you will compare all the options. PrestaShop takes the guessing out of consumer’s mind by letting your visitors easily compare products directly on your website. Less visitor confusion and uncertainty = more sales = more money in your pocket.
User Friendly Interface
This is another, often overlooked feature that any e-commerce software must have. What good are all the advanced features if your visitor is confused when they are on your website and can’t find what they’re looking for? PrestaShop sets a new standard for user friendliness with clean navigation and great data organization. Once again, less user confusion means more sales.
While this aspect is often overlooked by unwary business owners looking to create e-commerce websites, any website you create must be mobile friendly. In fact, if your website is not mobile friendly, you are likely going to lose at least 50% of your business. More and more people are shopping from their phones, tablets and other mobile devices and PrestaShop knows it. Their free mobile-friendly theme is perfectly optimized for all devices and created in code-free HTML 5. Some of their users have reported as much as 61% sales increase after enabling their new mobile theme. What’s more is their mobile theme is completely customizable through a user-friendly panel, allowing you to change colors and other elements without any programming knowledge.
In case you haven’t realized this yet, PrestaShop is completely free. It’s no wonder that almost 4 million people have already downloaded PrestaShop. So what are you waiting for?